Classic Folios and Spaciable is a rapidly evolving company with a 24-year heritage in the house building industry, implementing AGILE practices to become ever more customer centric. We are proud of the continual development of innovative products to keep pace with the changing needs of our clients.
Are you the person with a passion for all things marketing and technology? Are you well-versed in the concepts surrounding digital marketing with a solid understanding of SEO, SaaS and PPC? Are you tech-savvy and intuitive with great ideas to reinforce our marketing campaigns across the UK and international markets?
Are you brave enough to come with us on the journey into other verticals with the backing of a sound cloud-based software and a diverse team of adept creative content producers and technicians?
Digital Marketing Executive – Duties & Responsibilities:
- Taking and developing our current marketing strategy and ensuring it continues to promote the business and grows awareness of what we do within our current verticals and across many more
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Planning and monitoring the ongoing company presence on social media
- Understanding the importance of measuring overall performance and understanding the visitor and target persona by measuring traffic, conversion, lead quality and cost per lead
- Continuing to match marketing tactics to our development cycle whilst gaining a detailed understanding of the varying level of awareness of our products in the marketplace and the best carrots to draw prospects in
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Maintain partnerships with media agencies and vendors
- Responsibility for offline activities such as PR events, print marketing/advertising, and direct mail
- Assist with the work currently being done on our websites so they become effective ‘shop windows,’ whilst building and growing our social media platforms further
- Contribute to monthly reporting on activity and the effectiveness of campaigns over a quarter and across the year
- Acquire insight in online marketing trends and keep strategies up-to-date
- Experience of both online and print marketing
Digital Marketing Executive – What We Need From You:
You'll have experience of:
- Understanding of business challenges, buying processes and how to position solutions for senior decision-makers
- Both digital and offline marketing
- Researching, gathering and interpreting data to inform strategy and decision-making
- Design and/or close collaboration with designers and web developers
- Solid understanding of SEO, SaaS and PPC
- First-class planning and organisation
- Enthusiasm, positivity and a solution-focused mentality
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
Your skill set:
- Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more
- Proven experience as a Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B and B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
What We Offer You
- Salary starting from £22k DOE (Part time pro rata considered)
- Pension scheme
- Employee benefits program
- Childcare vouchers
- A fun and friendly office environment with hybrid and fully remote working possibilities available
To apply
Please attach a covering letter with your CV, demonstrating why you feel this role is meant for you and email julia@classicfolios.com
