What Will Happen with PropTech in 2022?
Crunchbase reported that venture-back real estate and PropTech companies raised almost $21b in 2021 – an eye-watering figure that is expected to be built upon in 2022, notably in construction and property management software.
In its profile of what to expect in the PropTech realm in 2022, Crunchbase highlights embedded finance, project management software and home improvement technology as key areas for investment.
Embedded finance – and specifically embedded lending – is set for a prominent role in the coming year, one example being start-up Lendflow, which makes it easier for software companies to embed lending services into their products, leading to faster capital and more transparent lending.
Property management software focuses on digitalisation of pre-construction processes, workflows and financial management, providing a hub of information in place of multiple spreadsheets and emails, enabling efficient planning, assignment of duties, tracking and reporting.
Crunchbase also shines the spotlight on property management technology, which is being propelled by the tech-savvy Gen Z demographic reaching the age of moving out of their family home into rented properties. This means there is a big emphasis on home automation and the ability to work through the tenancy process virtually. This is something we are addressing with our new Spaciable Living app, which digitalises many aspects of the tenancy process, from home tours and documentation to reporting issues, parcel management and booking amenities, to support BTR customer care teams and tenants. With social integration being high on the agenda for Gen Z (and therefore a key part of BTR providers’ retention strategies), we are also using Spaciable Living to promote communities within developments, combining digital and in-person interaction. For more information about Spaciable Living, book a call-back with our Head of Partnerships.
The third major PropTech trend predicted by Crunchbase for 2022 is the maturation of PropTech companies, with construction software Procore going public in Q2 of 2021 – a signal that more PropTech companies could undergo mergers, acquisitions and initial public offerings in 2022. Indeed, Crunchbase learned that 125 venture-backed companies in real estate were acquired in 2021 – a five year high.
We are committed to continuing the development of our own PropTech solutions in 2022 and foresee Spaciable Living as being an affordable, multi-purpose gamechanger for the private sales and BTR markets.